Die Techniker League of Legends Prime League: A Comprehensive Guide
Freaks 4U Gaming, the esports tournament operator, has teamed up with Die Techniker Krankenkasse, a German statutory health insurance company, to sponsor the Prime League, a League of Legends regional competition. The German esports competition will be renamed to Die Techniker Prime League as part of the deal. The financial details and the length of the agreement have not been disclosed.
As the league's title sponsor, Die Techniker Krankenkasse will focus on campaigns that aim to destigmatize mental health problems and support healthy behaviors. The deal between Freaks 4U Gaming and Die Techniker Krankenkasse was brokered by sports marketing agency SPORTFIVE.
Julia Weitzel, Head of Product Management at Freaks 4U Gaming, commented that both TK and Freaks 4U Gaming are well-positioned as leaders within their respective industries to drive evolution that shapes the future. She added that mental and physical health is an important topic that has seen an elevated awareness in esports and gaming in recent years. She expressed pleasure in having a stronger partner like TK to join them in advocating healthcare and self-care which creates a thriving, sustainable ecosystem.
Alongside Die Techniker Krankenkasse, bank Deutsche Kreditbank, KitKat, non-alcoholic beer Bitburger 0.0%, telecommunications company Deutsche Telekom, and insurance company R+V Versicherung have been named as partners for the 2024 Prime League season.
The Prime League previously joined forces with Die Techniker Krankenkasse at the end of the 2023 Summer Split, with the company present during the playoffs and off-season. The league's regional European ecosystem has undergone significant developments over the last few years, with notable brands such as French team Karmine Korp and Spanish team KOI previously hailing from their respective regional leagues. This growth has also been seen in Germany with the emergence of teams like NNO Prime and Eintracht Spandau.
The 2023 Prime League Spring Split was the competition's second most popular event, recording 61,079 peak viewers according to Esports Charts.