Sports betting company Parimatch has appointed professional Counter-Strike player Marcelo ‘coldzera’ David as a global sports ambassador. The deal will see coldzera engage in socially focused initiatives designed to support and develop the Parimatch brand. The Brazilian, who currently competes on FaZe Clan’s CS: GO roster, is known for his professional career, which includes two consecutive HLTV.org Player of the Year awards.
Parimatch’s Head of Sports, Stepan Shulga, commented on the partnership, “My company aims to become a global brand and this partnership with Marcelo shows us to Brazilian e-sports fans, opening the door to global markets.”
Although Parimatch has been in operation since 1994, the Cyprus-based bookmaker has made a strong push into the eSports market in recent years. This includes partnership agreements with companies such as Virtus.Pro, Fnatic, and Team Spirit.
In addition, the bookmaker has sponsored some major Dota 2 and CS: GO events. Parimatch became a member of the Esports Integrity Commission in February last year.
Speaking to Esports Insider, Marcelo “coldzera” David, said, “Parimatch are great partners and it’s great to have them by my side. I am very happy to be part of this great project and this family of investors. I have seen the people who are connected with [Parimatch]. That partnership is going to be very important for me.”
“They treat me very well. The deal is more than just using my image, but also in terms of how to share ideas. I have a lot of ideas. They have a lot of ideas. We have a good connection and that fits me very well. I feel very comfortable with the partnership,” commented “coldzera”.
For the prestigious website, Latin America has been marked as an important area of expansion for sports betting operators with eSports offerings, and for good reason. One of them revolves around Brazil’s large population, which orbits 200 million people.
An impressive percentage of eSports fans in the region are widely regarded as the most passionate in the industry, often generating strong engagement around brands and for the bookmakers’ betting volume.
Of all the possible e-sports athletes to choose from, coldzera is a great person for the job, considering his relationship with the fervent Brazilian Counter-Strike community.