Ninjas in Pyjamas Signs Three-Year Partnership With Samsung
The Swedish eSports organization Ninjas in Pyjamas and tech company Samsung are entering into a three-year partnership with each other. What does this mean for the teams?
NiP x Samsung: Swedes promise technology advantage.
„Samsung is one of the top five most recognized brands in the world, and words cannot express what this recognition means to our brand,“ NiP CEO Hicham Chahine says euphorically. For the Swedes, the partnership is also expected to bring technological benefits that should ultimately produce better team performances. Chahine is paying particular attention to the new smartwatches, which are designed to help professionals advance their development, both inside and outside the game.
„eSports players are always on the cutting edge when it comes to interactive content for their fan base. We hope to help break new barriers with our technologies and take their sport to a new level,“ Samsung's Head of Mobile specified the goals of the partnership.
The Ninjas recently drew attention for their cyberpunk-style rebranding. In December, they also announced a partnership with Premier League club Leeds United in FIFA 21, and shortly before that, NiP axed their Dota2 roster in response to wanting to return to the League of Legends Championship Series (LEC).
The organization remains best known for its FPS shooter teams, most notably CS:GO. But they've also been playing at the top of Valorant from the start, reaching the next round early in the Valorant Champions Tour (VCT).