Misfits Gaming Group signs multi-year contract with Tokyo Time

Esports and entertainment company Misfits Gaming Group (MGG) has signed a multi-year partnership with British hat brand Tokyo Time.

As a result of the agreement, Tokyo Time will produce officially licensed hats for Misfits Gaming and collaborate on co-branded products. This is the brand's first foray into eSports.

Tokyo Time has been named Misfits Gaming's official hat supplier, and the partnership begins immediately following the launch of an exclusive collection. The merchandise is available on the Misfit Gaming and Tokyo Time websites.

We are excited to partner with a new and exciting brand to create new products for our fans and gamers. Tokyo Time has partnered with exciting traditional sports leagues and we are proud to be their first eSports partner.

Vas Roberts, Vice President of Partnerships, Misfits Gaming Group

UK-based Tokyo Time launched in 2018 and creates Japanese-inspired hats. The company has signed a number of traditional sports partnerships including the British Basketball League, 24h Le Mans and Italian motorsports team Prema.

Tokyo Time is absolutely delighted to partner with the exciting esports team Misfits Gaming. We look forward to producing exciting collaborations that will excite fans for years to come.

Paul Davison, CEO of Tokyo Time

Misfits Gaming Group has already made several key partnerships in 2021, which include companies such as ASUS ROG and peripheral company MOUNTAIN. In December, Misfits joined ESPAT TV's Creative Collective, ceding its media representation rights across all properties for broadcast and distribution services.