Guild x Bitstamp: cryptos run fast in esports

Guild Esports, a global esports organization whose investors include David Beckham, has announced that it has signed a deal with Bitstamp, one of the world's longest-running cryptocurrency buying and selling companies, for a three-year, £4.5 million global sponsorship of the Guild brand. The sponsorship will kick off on January 29, 2022.

It is the largest sponsorship deal secured by Guild Esports in its history and will generate annual revenue of £1.5m over the three-year period. As part of the deal Bitstamp will receive marketing rights and significant visibility on Guild's team jersey and will also appear in social and digital content with the club's professional players and content creators. Bitstamp's logo and branding will even be integrated into Guild's new flagship London headquarters, scheduled to open soon in early 2022.

In addition, Guild and Bitstamp will collaborate on a number of projects and activations aimed at increasing Guild's fan base and Bitstamp's customer experience, as well as creating the high-quality content that the esports community has come to expect from Guild. On the other hand, Bitstamp has a very important experience in the field of cryptocurrencies, present on the market since 2011. In 2014, it even became the first exchange company ever to conduct a financial audit of a cryptocurrency company. Bitstamp was also the world's first nationally licensed Bitcoin exchange when its EU base, Luxembourg, granted it a payment institution license in 2016, ensuring the exchange is regulated across Europe.

Kal Hourd, CEO of Guild Esports, said, „We are thrilled to welcome Bitstamp to Guild as our official cryptocurrency exchange partner. It will also allow us to deliver creative, high-quality content and a meaningful experience to our audience in a way that is authentic to both Guild's and Bitstamps‘ identities. Our pipeline of new business opportunities remains strong as Guild's growing network audience of fans and team performance continues to draw strong interest from a broad cross section of brand advertisers. As a result, we look forward to bringing more sponsors on board in due course.“

Julian Sawyer, CEO of Bitstamp, added: „Partnering with a creative and fast-growing organization with a digital and global audience like Guild is a natural fit for us. Working together to reach out to eSports and gaming enthusiasts is a significant moment for us and our growth plans as we continue to bring our trusted service to a more mainstream audience that recognizes the benefits of investing in cryptocurrency.“