Faze Clan and Gamesquare OGS: A Comprehensive Look at the Partnership

GameSquare has recently announced its intention to acquire FaZe Clan, an esports organization that has expanded beyond the gaming industry to become a recognizable lifestyle brand. The acquisition is set to be completed by the end of 2023 in an all-stock transaction, with FaZe Clan valued at just $16 million on the NASDAQ stock exchange at the time of the announcement.

According to GameSquare, the acquisition is a strategic move to create a leading content, media, and entertainment company. FaZe Clan's reputation as a lifestyle brand has allowed the organization to reach new markets and revenue streams. However, FaZe Clan has faced internal controversies, poor performance from its esports teams, and infighting within the organization, causing its brand to crumble in recent years.

The OGs are Back

FaZe Clan's founding members, Richard ‚Bank‘ Bengston, Thomas ‚Temperrr‘ Oliveira, and Yousef ‚Apex‘ Abdelfattah, are set to return as the leaders of the organisation, following the acquisition by GameSquare. The move is aimed at re-establishing the authenticity of the brand, which some followers believed had been lost due to corporate influence.

The acquisition will see a shake-up in the leadership team, with the OGs being reintroduced to lead the brand. Bengston will take over as the CEO, Oliveira as the President, and Abdelfattah as the COO.

FaZe Clan is one of the most recognizable brands in gaming, and the return of the OGs is expected to bring back the spirit of the original creators who made the brand what it is today. The move is seen as a positive step towards reinvigorating the organisation, which has faced financial fears in 2023.

Overall, the reintroduction of the OGs to lead FaZe Clan is a significant development that is expected to bring back the authenticity and spirit of the brand.

Is This a Return to Form?

The recent acquisition of FaZe Clan by GameSquare has sparked mixed reactions from the community. While some view this as a positive move for the organization, others believe that it may be too late to save FaZe Clan from the damage caused by the numerous scandals that have surfaced in recent years.

However, the OGs of FaZe Clan, including Banks, Temperrr, and Apex, are confident that they can lead the organization back to its peak years. As stated by FaZe Banks, the new CEO of FaZe Clan, they grew up on the internet and understand the brand better than anyone ever could. They are grateful to have found a partner in GameSquare who sees the value in them and can help execute their vision.

After the deal is closed, GameSquare x FaZe Clan will have more than 1 billion combined social media followers, making it one of the biggest and most-followed creator networks in the world. It will also unite a staggering portfolio of sponsors and brand partners, allowing FaZe Clan's OGs to take advantage of a powerful, award-winning infrastructure.

It remains to be seen whether this move will be enough to bring FaZe Clan back to its former glory. However, with the OGs back in charge and a powerful partner in GameSquare, there is certainly reason to be optimistic about the future of the organization.